Hi, Food Critic. Your opinion is valued by your audience. If you want to keep it that way, THIS is how to do it...

Let's use viral sensation Mr.Chimetime as an example.

He's taken over social media with his food reviews.

There's a million other food reviews to look at, but he sticks out!

So how can you ethically influence? Like this...

1. Be Honest

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Just tell the truth.

As a food critic, you should go into every review with the thought that critiques will be met critique. That shouldn't sway your integrity though.

Tell us when the food is fire!

But also tell us when the food is trash...

400 people saved this review. They saved it to reference it in the future. To share it. To Remember what YOU said.

2. Don't Take The Job If You're Scared Of Losing Sponsorship Money

Auntie Anne's may be unhappy with the critique, but if it's genuine, they should hear it and make adjustments.

So, Why this approach?

Reviews HAVE TO come across as TRUTHFUL.

Otherwise, it will always be how great they used to be and never how innovative and so much better the new food is.

And then, they'll die an early death like so many other businesses have.

It Shows A Mutual Respect Between Food Critic/Audience

Wee want to know that our time spent watching your review is respected.

Get your supporters involved.

At the end of every video, try to engage in a way that will bring them back. This can be done in many ways.

Idea: For example, Mr.Chimetime asks for suggestions for what restaurants he should review for the upcoming videos.

Idea: You could also ask if they've had the food before and what they thought of it. Good way to keep the convo going.

A concern with online brands/influencers/business is being bought. Don't trade truth for dollars.

Food bad? Bad reviews will send them back to the drawing board if they care.

Just remember, nothing changes if you don't speak up.

Make sure your loyalty is to the right team.

Your integrity and respect to your audience is worth more than that $5,000 check you're considering taking.

If it's not worth that to you, you should find an audience that is.

Your name holds weight. Whatever your feelings are of a product, say that. Your audience trusts you to provide authentic reccomendations.

When your following purchases a product that you've reccomended and the majority disagrees with you, your credibility starts to die.

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