You have to know why your supporters choose you.
Heard of the Social Identity Theory? People consider themselves to be a reflection of the groups they identify with. How does this relate you ask?
When you actually wear your product, the supporters connect deeper with you. Simple way to build a stronger bond between you and your audience. Need more proof? Keep reading.
Your audience cares about their image. As an influencer, you either provide validation or make them unsure. If you wear your product, you are giving them confirmation. Of what?
You're confirming that the product is worth buying. This is called SOCIAL PROOF Seeing you wear a certain brand gives that brand credibility. That's the power you have been given. Why wouldn't you wear your own line? It's your brand right? Oh you're stubborn and still need more? Two Words. Mirror Neurons.
This is what goes off in your audience's head when you wear a shirt from your brand. They begin to picture themselves in that same shirt. You are the influence. Know an influencer that does this well?
Jayda Cheaves, influencer, it-girl and owner of Waydamin. I have a few examples below of just how she does it on Instagram.
